Disclosure

Advertising-disclosure guidelines for sponsored content, by region and platform.

Everything on this page is educational. It summarises guidance published by regional regulators so it's easier to find in one place. It is not legal advice, and it is not Clypz telling you what to do. The official source is the source of truth. Wherever you see [Brand Name], use the actual studio or game for the campaign.

Current as of June 2026. Always check the official source for the latest rules.

Suggested guidelines by region

Disclosure guidelines depend on where you are located. Select your region to see what applies to you.

FTC

Source: FTC Influencer Guide

Written disclosure

  • •Simple explanations like "Thanks to [Brand Name] for the free product" are often enough if placed in a way that is hard to miss.
  • •Terms like "advertisement," "ad," and "sponsored" also work.
  • •On space-limited formats, "[BrandName]Partner" or "[Brand Name] Ambassador" are also options.
  • •It's fine (but not necessary) to include a hashtag like #ad or #sponsored. Do not mix it into a group of other hashtags or links where it can be missed.
  • •The disclosure must be in the same language as the endorsement itself.
  • •Don't assume a platform's built-in disclosure tool is good enough on its own. Use it in addition to your own clear disclosure.

On-screen / video

  • •If making an endorsement in a video, the disclosure must be in the video itself, not just the description. Viewers who watch without sound may miss superimposed text, so both audio and on-screen are recommended.
  • •If your endorsement is in a photo or image, superimpose the disclosure over it and ensure viewers have enough time to notice and read it.

Platform tips

How to enable the native paid-partnership tag and what to include in sponsored uploads.

How to enable the paid-promotion tag in YouTube Studio

  1. 1.In YouTube Studio, go to "Content" in the left sidebar.
  2. 2.Select the video you want to edit and click "Details".
  3. 3.Scroll down and click "Show more" at the bottom of the page.
  4. 4.Tick "My video contains paid promotion like a product placement, sponsorship, or endorsement".
  5. 5.Save changes.

What to include

  • •Include [Ad] upfront, meaning as the very first word, in your video title.
  • •Disclose clearly and audibly at the start of your video that this content is sponsored by [Brand Name]. If it's a dedicated video, follow straight into the talking points. If it's an integration, let the audience know there will be more on that later and place the ad read at the agreed point.
  • •When ending the video, thank the audience and remind them this was sponsored by [Brand Name].
  • •Enable the "Paid Promotion" disclosure tag in YouTube Studio.
  • •Use the provided sponsored description with the [Ad] disclosure above the fold, so viewers don't need to click "more" to see it.

Things to avoid

On their own, these terms usually aren't enough. Without a clear, branded, upfront label, regulators generally won't consider them valid disclosure.

  • •Collab
  • •#Sp
  • •Just tagging @SellerName without context
  • •Burying disclosures in hashtags or long captions

When in doubt: if it sounds like an endorsement, treat it like one.